Monday, April 21, 2008

Danica Patrick wins Indy500

Danica Patrick finally won a race. It's about time after all that buzz and hype about her. It's been almost two years of marketing frenzy, posing in magazines in swimsuits, making subjective ads for her sponsors, appearances on Letterman and Jay-z' video produced by Budweiser (both spokesperson for the brand). She was getting the publicity an establish race car winner should get by actually winning or paying his or her dues. She's the first woman to win an Indy500, however she's not the first to break down barriers. Other women have competed at this level, but they never got that much media attention. Not to downplay her win, the only reason she won was because of a great strategy by her team regarding fuel mileages not because of her driving skills. In the final laps, she was up against Helio (winner of Dancing w/ the Stars), he chose to ease up on the gas pedal to save some fuel and she seized the opportunity.
Dont get me wrong a win is a win, don't just let her sponsors and media over hype it into some marketing frenzy.
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